Willis enhances CyMax cyber insurance facility for SMEs and mid-market businesses across EMEA

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Willis, the global risk advisory, insurance broking and consulting business that forms part of WTW, has announced the expansion of its CyMax Facility, a primary and excess cyber insurance solution for small and medium-sized enterprises (SMEs) and mid-market businesses throughout Europe, the Middle East and Africa (EMEA).

Developed with insurer partners AXA XL, Beazley, HDI Global and Markel, the updated facility is intended to provide broader access to cyber cover, increased insurance limits and a more efficient placement process for eligible organisations.

According to Willis, the enhanced CyMax Facility builds on the company’s earlier Continental Europe offering by increasing available capacity and simplifying access to cyber insurance.

The company said the facility has been designed to make the placement process easier for brokers and clients while helping businesses address a growing range of cyber threats, including ransomware attacks, data breaches and disruption within supply chains.

Willis said the facility combines financial protection with specialist support services. In the event of a cyber incident, clients are able to access crisis management and incident response specialists, while the policy also covers business interruption and supply chain losses.

The company added that protection extends to evolving cyber risks, including social engineering fraud, telephone hacking and invoice manipulation, helping businesses reduce the financial and operational impact of cyber attacks.

As part of the expansion, Willis has replaced the previous single-insurer structure with a panel-based facility. The company said this approach enables participation from multiple insurers, offering clients greater flexibility and broader access to underwriting capacity.

Willis has also introduced a simplified application process, featuring a single-page Cyber Application Form supported by a brief eligibility questionnaire containing between six and eight underwriting questions. According to the company, the streamlined process is intended to reduce administration and speed up access to cover for both brokers and clients.

The company said eligibility has also been widened to include businesses with annual turnover of up to EUR/CHF 500 million. While organisations with established cyber security controls remain the primary focus, Willis noted that businesses with partially implemented security measures may also qualify for cover.

In addition, Willis said the facility incorporates pre-agreed pricing grids, reducing the need for extended negotiations between brokers and insurers and enabling policy terms to be agreed more quickly.

The expanded facility also gives clients access to Willis’ proprietary EMEA CyCore Primary and Excess policy wordings. According to the company, these policy forms are aligned with GDPR, NIS2 and DORA regulatory frameworks and include cover for cyber incident response, notification costs for affected individuals and regulators, emergency expenses, business interruption, contingent business interruption, regulatory investigations, social engineering, cyber theft, invoice manipulation and reputational damage.

Willis added that clients can also benefit from specialist cyber expertise across the EMEA region together with insurer-led services before and after a cyber incident. These services include pre-ransomware alerts, cyber threat intelligence reports, onboarding support and crisis simulation exercises designed to strengthen cyber preparedness.

Brian Vosloh, Head of Cyber EMEA at Willis, commented “As cyber risks continue to grow in complexity, SMEs and middle market companies need cyber insurance solutions that are easier to access, quicker to place and better aligned to their evolving exposures.”

He further added: “By renewing and expanding Willis’ CyMax Facility, we are giving clients broader access to capacity, higher limits, innovative proprietary coverages and a faster, simpler route to cyber insurance. The use of pre-agreed pricing grids, a streamlined application process and a single vulnerability-scan subjectivity helps reduce friction for brokers and clients, while access to pre- and post-breach services offered by insurers supports stronger cyber resilience.”

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